Amazon Com’s Strategy Implementation, Evaluation, Control

Amazon. com’s Strategy Execution, Evaluation, Control


Development strategies maintained modern corporations are usually largely based upon the implementation associated with not only home but also worldwide procedure for strengthen the particular brand value plus expand the world of influence. Making use of the example associated with Amazon that will be one of the particular largest online stores, it is feasible to assess exactly how the practices advertised by the company’s management allow achieving long-term goals, sustainable monitoring, and evaluating productivity. As criteria for analysis, different aspects of the activity will be reviewed, including the role of innovations, government boards, legal limitations, and other criteria. The introduction of strategies, their evaluation, and control are important factors that enable the corporation to withstand high competition and extract stable profits.

Strategy Implementation

International Strategy

International expansion is one of the key strategies maintained by Amazon as part of its strategic development plan. According to Dyer, Godfrey, Jensen, and Bryce (2016), this direction of development implies several directions, including such aspects as risk management, responsibility to consumers, cultural distance, and other practices. In relation to Amazon, the corporation supplies products to most of the world’s major powers, thereby justifying its relevance as a sustainable member of the international trading market. The company’s client groups are expanded and diverse due to a wide range of products. Therefore, the principles of international development have a rather strong background and a clearly oriented focus.

Strategic Implementation

To achieve the productive introduction of all the goals set, Amazon specialists are striving to organize all the relevant facets of work together. Because Dyer et ing. (2016) argue, “effective implementation requires forging alignment between the particular external environment, the particular strategy, as well as the inner elements of the particular firm” (p. 242). Thus, it will be essential to set up a clear system associated with control of all important facets of activities within order to not skip any factor that will could affect efficiency and customer attention. According to Get (2018), Amazon’s solutions are distinguished simply by convenience and zwei staaten betreffend interaction. Therefore, like an aspect because a strategic execution has a top quality degree of execution.

Influence of Governance and Ethics

The influence of governance and ethics managed in Amazon will be significant since handle over those activities associated with all the corporation’s divisions is the particular essential indicator associated with a trade-oriented plan. Dyer et ing. (2016) remark that will care and respect for clients make it possible to retain a large percentage of consumers, thereby ensuring profit growth. Regarding the principles of governance, as Zhu and Liu (2018) note, the vertical system is optimal in the context of the services provided by Amazon. Accordingly, to maintain steady demand and competitiveness, the corporation needs to continue pursuing the policy of strengthening interaction with customers and improving the quality of services.

Company Social Value

The principle of customer focus is the result of oriented work in relation to client retention. The social value of Amazon is expressed in supporting the corporation’s principle of developing interaction with consumers by creating special networking sites where buyers can share feedbacks and receive competent responses (Zhu & Liu, 2018). This approach allows customers to be aware of all the changes that take place in order to improve interaction and expand the range of goods supplied. According to Dyer et al. (2016), “social value may be a source of strategic advantage” (p. 277). Therefore, this criterion has a high priority for Amazon due to an opportunity to implement an effective growth policy.

Innovation and Diversification

Since Amazon is the corporation that promotes commerce through the Internet, innovation plays an essential role within becoming successful and product sales growth. Product diversity is one of the principles that will are successfully applied in the platform of competition. For example, as Dyer ainsi que al. (2016) condition, regarding digital content material, Amazon offers clients a free membership to older films, that is a successful advertising ploy. Also, marketing books online adds to having a special customer base plus improved preferences manage algorithms (Dyer ainsi que al., 2016). Providing goods directly in order to customers, bypassing store stores, allows Amazon . com to retain customers and remain probably the most sought-after market individuals.

Legal Limitations

Despite the truth that Amazon will be a global company, some legal limitations may not permit the company in order to expand its exercise in all instructions. For example, according in order to Dyer et ing. (2016), trade within different countries offers compliance with nearby laws. This indicates that just in case particular products are susceptible to a ban with regard to religious, political, or even some other reasons, the organization cannot supply these types of goods. The infringement of this obligation is fraught along with damaged status, which is undesirable when confronted with constant competitors. Consequently , legal restrictions are the inevitable technicalities from the corporation’s world activities.

Evaluation and Control

Strategic Metrics

As tactical metrics that might contribute to analyzing the corporation’s overall performance and its achievement within the domestic plus international market, particular indicators need in order to be taken in to account. Particularly, the particular volume of product sales is an essential variable that verifies the quantity required. As Zhu plus Liu (2018) notice, Amazon’s entry is really a crucial factor which makes it possible to review desire for the organization and its products. Also, such indicators are essential as the effectiveness of involving innovations, the relevance of marketing strategies, the availability of products supplied, the quality of delivery and services, and some other aspects of the corporation’s activities.

Key Financial Ratios

In order to control the key financial ratios, it is possible to apply for a relevant evaluation algorithm that may contribute to monitoring all significant costs and the areas of investment. Dyer et al. (2016) suggest paying attention to special axes that help to calculate the most crucial indicators. According to the authors, multidomestic, global, and arbitrage axes may be utilized to determine financial costs related to advertising, research and development, and labor expenses (Dyer et al., 2016). Such a technique may allow the company to keep the budget without spending too much money on comprehensive inspections involving third parties as consultants.


Introducing appropriate development strategies along with the effective monitoring and assessment of the success of the plans allow Amazon to take a leading position in the online shopping market. The evaluation of the steps promoted by the management of the corporation confirms the relevance of the measures taken for growth both internally and externally. Productive control and assessment strategies may contribute to minimizing costs and strengthening the company’s financial base.


Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and cases. Hoboken, NJ: Wiley.

Garner, B. A. (2018). Amazon in the global market. Journal of Marketing and Management, 9(2), 63-73.

Zhu, F., & Liu, Q. (2018). Competing with complementors: An empirical look at Amazon. com. Strategic Management Journal, 39(10), 2618-2642. Web.

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