Mattel Inc ‘s Code Of Conduct And Virtue Ethics

Mattel Inc. ’s Code of Conduct and Virtue Ethics


Over the last few decades, multinational companies have faced serious issues concerning exploitation of workers. Additionally , multinational companies have been accused of unethical behavior in their overseas operations. Particularly, the companies have faced issues in their management strategies. The case study examines Mattel, Inc., which has encountered several issues related to virtue ethics. Mattel, Inc. is considered the largest toy manufacturing company in the world. This paper will identify and evaluate the most important ethical issues that relate to virtue ethics. In addition , the paper will outline three virtues, which can be applied to guide the actions of Mattel, Inc. (Sethi, Veral, Shapiro & Emelianova, 2011).

Salient business ethics issues

Various business ethics issues have risen in business environment recently. The issues include unethical conduct of business by multinational companies, employers, and employees, among others. Specifically, the issues include exploitation of workers, provision of unsafe conditions of work, contamination of ground water, contamination of land resources and contamination of air. Additionally, some multinational companies undermine the government’s capability to protect their citizens. In essence, various ethical issues that relate to virtue ethics arise in business environment. This section will consider three main salient business ethics issues. Moreover, the section will analyze those issues in relation to virtue ethics. The issues to be examined include exploitation of workers, provision of unsafe working conditions and pollution of the environment (Schoenberger, 2000).

Exploitation of workers

Exploitation of workers has been a salient ethical issue for a long time. It should be noted that one cannot differentiate between items from exploited workers and items from unexploited workers. According to Australian research, more than 30 million people are exploited worldwide. Exploitation of workers is considered modern day slavery by most activists. International labor rights are common in the fact that workers should have a secure, healthy and safe employment.

In addition, the regulations require that working hours be regulated to avoid excessive work. Moreover, it is also stated that working overtime is not obligatory and is up to every person. Workers should also be free from sexual harassment, physical abuse, as well as discrimination. Furthermore, workers should be able to defend their rights, in addition to discuss freely. These protection under the law are abused entirely or selectively by simply most employment organizations and multinational organizations, among other agencies. Essentially, exploitation involving workers is a huge salient issue in organization ethics (Schoenberger, 2000).

Risky working conditions

All personnel are expected to be able to work in wholesome working conditions. Throughout fact, it is definitely the employer’s accountability to ensure of which workers perform their very own tasks in some sort of safe and safeguarded office. Unsafe work environment environments cause critical into the physical challenges for workers. Throughout some cases, personnel may be greatly injured or including die. Unions and even agencies for instance OSHA take conditions involving working environment really. Furthermore, governments in addition take working situations seriously. However, many multinational companies are likely to provide unsafe doing work conditions for their very own workers.

This is the salient organization ethics issue, which in turn has been very rampant in most international companies. Workers by countries like Cina and India, between others, have noticed tough working conditions above the past many years. Most multinational organizations rarely follow their very own codes of performs for the letter. Throughout fact, normally cover-up such violations to be able to remain profitable with the expense of personnel safety and health and fitness. Therefore, provision involving unsafe working situations is a prominent business ethics matter (Sethi, Veral, Shapiro & Emelianova, 2011).

Polluting of the environment with the environment

Pollution involving the nature is definitely another salient a significant business ethics. Almost all countries contribute to be able to pollution through professional wastes. Pollution usually takes place when malevolent wastes contaminate typically the environment. Effect involving pollutants can affect the total amount in typically the ecosystem in promoting international warming. The surroundings may be polluted throughout various ways such as noise pollution, mild pollution, air polluting of the environment, soil pollution, and even water quality, among some others. Radioactive contaminants in addition pollute the planet. Almost all industries produce dangerous wastes, which may have typically the ability to leave filth for the planet.

Unfortunately, some involving the companies get rid toxic wastes on natural resources thereby poisoning the environment. Companies have international standards, which are aimed at reducing pollution of the environment. Nonetheless, most international companies tend to keep on polluting the environment to remain competitive and profitable. These companies choose cheap disposal methods to cut on their cost of production. This has led to death of aquatic life as well as illnesses to humans, among other repercussions.

Virtues that can be applied to guide the actions of Mattel, Inc.

Mattel, Inc. created Global manufacturing principles, which were aimed at promoting production efforts such as ethical business practices, environmental protection, making of quality products. The principles were also aimed at reducing discrimination and forced labor, among other concerns. Unfortunately, GMP only lasted nine years at Mattel, Inc. Some of the factors that contributed to failure of GMP included resistance from the company’s operational group, and lack of economic benefits, among others. Moreover, the company’s competitors did not suffer any sort of consequences for abandoning the regulations. Mattel also suffered from a series of product recalls which led them to abandon GMP principles (Belcher, 2014).


The virtue of justice is essential as it ensures fairness to all without considering its repercussions. Justice can be considered a form of faithfulness to the realm of reality. In this regard, justice promotes reward according to what one deserves. Moreover, justice ensures that one expresses rationality in all his/her decisions. Justice can be applied accordingly to help shape Mattel’s actions. In this way, the company will compensate its employees according to their contribution to the firm. Essentially, employees made Mattel, Inc. the largest toy making company in the world. Therefore, adopting the virtue of justice will ensure that employees are compensated accordingly. In addition, working conditions will be appropriate to reflect rationality of the company to its employees. To this effect, the virtue of justice will enable Mattel, Inc. to continue with their GMP principles beyond the nine years it actually lasted (Younkins, 2014).


Honesty is a virtue, which is closely linked to justice. The company cannot treat customers in the same manner it treats its employees or shareholders. It is imperative that the company deals with its stakeholders according to their contributions, personal merits and qualities. In this regard, the company acts honestly using its stakeholders based upon their proficiency, character, and also ability. Simply by adopting the advantage of honesty, Mattel, Inc. will extend its reliance upon GMP codes associated with conduct since this ensures protection associated with employee rights. Inside fact, honesty enables the company in order to avoid improper splendour in accordance along with extraneous characteristics this kind of as race, nationality and gender, amongst others. By leaving the GMP rules, Mattel, Inc. functions dishonestly to the mission and objectives. In essence, Integrity will propel the particular company to maintain along with the GMP concepts (Younkins, 2014).


Integrity can be another important virtue running a business integrity that can assist a business operate inside the required honest standards. Essentially, honesty refers to the particular procedure for acting within consistence with logical principles of the particular business. Eventually, these types of actions are expected in order to lead to feeling and joy with regard to both parties. Consequently, integrity of Mattel, Inc. can just be maintained whenever its core beginning values are adopted. The company reacted to business integrity concerns by producing GMP in compliance with its objectives and mission. In case the company experienced adopted integrity, it might have acted within consistence with the particular GMP values. Actually though the firm realized recalls due to its products, keeping way up with integrity would likely have helped that achieve its triumphs to the culture. Basically, integrity would likely have guided typically the company appropriately relating to its business through ethics (Belcher, 2014).


Mattel, Inc is deemed the largest doll making company inside of the world. Mattel, Inc. is some sort of multinational company using branches over the planets major cities love California, and the like. Typically the company created International Manufacturing Principles, which are aimed at driving its operations during the world. Yet , the principles simply lasted nine decades. Several factors offered to the company’s failure in putting into action GMP principles intended for a long moment. However, it has to be taken into account of which the company was lacking virtues that may well have helped that to stay with typically the principles. Virtues this sort of as integrity, trustworthiness and justice, and the like, would have made it easier for the corporation to complete its ethical aims.


Belcher, L. (2014). Top rated Virtues a firm Have to have . Web.

Schoenberger, K. (2000). Levi’s Children: going to terms with Man Rights in typically the global Marketplace . Web.

Sethi, S i9000., Veral, E., Shapiro, H., & Emelianova, O. (2011). Mattel, Inc.: Global Developing Principles (GMP) ~ A life Pattern Analysis of some sort of Company-based Code involving Conduct inside the Doll Industry. Journal of Organization Ethics, 99 (1), 483-517. Website.

Younkins, E. (2014). Objectivist Virtue Ethics inside Business

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