Walmart Company’s Mission Statement Development

Walmart Company’s Objective Statement Development

  • Introduction

    The Mission statement is vital for both customers and the firm. For the reason that it enables the customers to look for the firm’s purpose or goal on the market. Also, an organization can communicate its objective to the customers through its mission statement. The next dialogue develops and analyzes Walmart’s objective statement.

    Mission Statement

    The proposed mission statement for the company will cover new services offered and the target market for the services. The following is a mission statement that Walmart can use: we aim at establishing various superstores in the country, which will be strategically located to deliver quality, value, lifestyle, and a variety of products. The stores will be fitted with modern technology to allow consumers to shop with ease. We shall have convenient opening hours to enable the consumers to shop at Walmart. We shall also ensure that investors are rewarded and the employees are assured of growth.

    Mission Statement Analysis

    The proposed mission statement entails the goal of the firm, which is to ensure quality products are provided to the customers by following its set values in the market. Besides, the mission statement also covers the firm’s objective of opening more stores, which are strategically located to enable customers to shop with ease. Every firm has to ensure that it identifies the appropriate location to open a new branch or business since it determines the level of sales. If the business is strategically located, then more customers can access it with ease, hence increasing return on investment (Pride, 2010). Technology is essential for the firm’s growth since it affects how the goods or services are distributed or sold. Walmart has to adopt new engineering in its various shops make it possible for its customers to shop easily. For example, the firm can ensure there are varieties of payment methods, that your consumers can use to cover the products acquired (Sadler, 2003).

    The mission statement in addition declares the firm’s philosophy by indicating its determination to the ideals set by the business. Values are essential given that they guide the supervisors during decision-making and business operations. The set values become a marketing software for the firm because the consumers are sure that the business provides quality products and its own business processes meet up with the ethical standards (Talbot, 2003). It really is difficult for a company to make sure customer loyalty if it does not provide quality products available in the market. Quality products and ethical expectations develop a positive company brand image available in the market, which acts as a pr tool (Satisfaction, 2010).

    The mission assertion also provides information on the firm’s determination to its stakeholders. The stakeholders will be the investors and employees. The business means that its workers have a rise opportunity in the firm. In addition, the firm will ensure correct rewards for employees and its own buyers. This shows the company’s determination to social responsibility issues. It is vital to care for the employees in the organization since it shows the organization values its workers (Wallace, 2004). Besides, it encourages the staff to attain the set target available in the market.


    The proposed objective statement will enhance Walmart’s progress since it will increase the number of customers. Also, the mission will ensure that the firm observes its ethics and values, which are essential in products and services delivery in the market.


    Pride, W. (2010). Business . Australia: South-Western/Cengage Learning.

    Sadler, P. (2003). Strategic Administration . London: Kogan Page.

    Talbot, M. (2003). Make Your Mission Statement Work: Identify Your Organisation’s Values and Live Them Every Day . Oxford: How To Books.

    Wallace, L. (2004). Libraries, Mission & Marketing: Writing Mission Statements that Work . Chicago: American Library Associat

    Leave a Reply

    Your email address will not be published. Required fields are marked *