Why We Buy a Product
Promotion of a certain product and its sales to consumers is one of the main activities of modern companies as they are interested in the constant increase in the revenue and generation of stable income. For this reason, the 4P’s of marketing become an effective paradigm that is utilized by the majority of firms to make a person buy a particular product (Kotler & Keller, 2015). The paper is devoted to the analysis of factors impacting the decision to buy a certain good using a package of Oreos as the background for the investigation and discussion.
The main feature in this product that appeals to me and the target audience is the combination of price, quality, taste, and image. Today, it is presented by the company as a tasty and popular cookie that is loved by all people regardless of their age, gender, social status, and culture (“Oreo: A global taste of the world’s favorite cookie, ” 2017). In such a way, the popularity of the product and its well-known name precondition the choice and make me buy, it preferred to other similar goods available in the market.
In such a way, the targeted audience of Oreo consists of people similar to me. Their age is not critical, however, it varies from young (about 15 years) to the middle (about 40 years), as they are affected by advertising and want to follow popular trends. They belong to the middle class with the average degree of income and the buyer behavior that presupposes selection of known or popular brands regardless of additional information about their products and composition.
Correctly realizing the main peculiarities of this demographic group and its buyer behavior, marketers offer these products to me, emphasizing their popular character and taste that can be enjoyed. Moreover, Oreo is also promoted as a fast snack that can be eaten with milk to become nourished when a person lacks the free time or cannot prepare a meal at this very moment (“Oreo: A global taste of the world’s favorite cookie, ” 2017). This strategy helps to increase sales and popularize the product among the target audience which is one of the major tasks of marketers.
Another important aspect that guarantees that Oreo will be preferred over similar items is the mixture of its price, flavor, and satisfaction obtained while consuming the particular cookie. It continues to be comparatively cheap plus, simultaneously, it may be considered because a flavorsome dessert that will may be consumed with milk plus satisfy an individual. In a way, this stability helps you to preserve the particular popularity of the trademark in a high degree create people purchase it.
Nabisco, the company which makes this sandwich biscuit, cooperates with several retail stores within various regions in order to ensure that individuals who are part of the particular targeted audience come with an opportunity to purchase the needed quantity of this item and generate extra revenue. It will be distributed through several marketing channels that will presuppose the presence of numerous delivery schemes in more than 100 countries globally (“Oreo: A global taste of the world’s favorite cookie, ” 2017). The company cooperates with shippers and popular brands such as Walmart to ensure that cookies are available to individuals.
The powerful advertising campaign is another element that guarantees the high popularity of Oreo and makes me buy this product. First of all, the company sponsors multiple events that attract public attention, which helps to create a recognizable image and familiarize people with its products (“Oreo: A global taste of the world’s favorite cookie, ” 2017). Second, there is effective and frequent television advertising ensuring that people always hear about the name of the product and its unique taste that will meet their demands. This promotional activity makes me buy Oreo, which evidences its effectiveness.
In such a way, affecting the target market, Nabisco considers the 4P’s model including such elements as product, price, promotion, place (Kotler & Keller, 2015). The cookie has the needed balance of taste and price which means that it appeals to customers. Moreover, its promotion campaign demonstrates its high effectiveness in attracting new individuals and popularizing Oreo in various countries. Finally, its availability and presence in the majority of retail stores contribute to increased sales and helps to remain topical regarding the target market.
Finally, another advantage of the discussed product is that Oreo does not face barriers associated with regulatory, social, or environmental forces. The company tries to promote its image as a socially responsible company that cares about communities and people it affects (“Oreo: A global taste of the world’s favorite cookie, ” 2017). At the same time, the character of cookies does not presuppose any sanctions or limits for their sales. It helps to gradually increase the popularity of the product and achieve better results by entering new markets.
Altogether, the marketing strategy of Nabisco, the manufacturer of Oreo, can be regarded as an effective strategy that helps in order to popularize the biscuit and persuade individuals to buy this. The appropriate usage of the 4P’s technique that presupposes focus on the product, cost, place, and advertising plays a role in the development from the well-known brand name that combines the comparatively low cost along with a good flavor and attracts individuals from various areas. Each one of these factors create individuals, including me personally, buy this pretty product preferring this to similar types.
Kotler, P., & Keller, K. (2015). Marketing management (15th male impotence. ). New You are able to, NY: Pearson.
Oreo: A worldwide flavor of the world’s favorite cookie. (2017). Web.