Zappos-Amazon Companies Combination: Organizational Culture

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    The particular acquisition of Zappos by Amazon is usually a good sort of the complications of mixing two companies which may have different organizational people. Although the combination involving the two firms was mostly motivated by developments inside the market location, the usual requirement would be that the values in addition to cultures of the particular smaller company will be often absorbed with the big one. The particular Zappos and Amazon online case is special because both services sought to preserve a certain level of independence after they will merged.

    Consequently, within the particular Zappos-Amazon merger, right now there is the issue of what varieties of barriers exist in relation to effective intercultural communication. For instance, how is the merger going to affect the deep-rooted organization communication cultures of both companies? One important consideration in the course of this research is that Zappos’ tremendous growth trajectory has mostly depended on the company’s strong culture and insistence on top-notch customer service.

    The company’s culture is based on the philosophy that when the customers are happy, the employees are happy and the company’ overall outlook is also good. According to Zappos’ chief executive officer (CEO), the company is mainly driven by culture. Therefore , the communication professionals of the newly merged Amazon in addition to Zappos should build a communication method based on Zappos’ former organizational lifestyle that integrates staff into this brand new organization culture simply by incorporating intercultural connection because the combination creates a brand new organizational climate in addition to communication networks.


    The intricacy of merging company cultures is tackled by Tjan inside an article wherever he draws 4 lessons on lifestyle and customer service based on the actions of Zappos’ CEO (Tjan, 2010). In this article, the author reckons the need for establishing a company culture early on in the merging process. Therefore , it is the responsibility of the new communication professionals to put in place measures to address the pending merger issues.

    This article also outlines the willingness of the management in the course of merging organizational cultures. Core values are noted to be an integral part on any new organizational culture. Another article by Bill Taylor is titled “Why Amazon is Copying Zappos and Paying Employees to Quit” also has some important connections to the organizations’ merging organizational cultures. On this article, mcdougal addresses the influence that Zappos’ business culture has got on Amazon.

    Within content, the authors deal with the process regarding building high efficiency cultures utilizing the Zappos-Amazon merger for instance (Warrick, Milliman, & Ferguson, 2016). This informative article sets out several key individuals in respect for the successful merging regarding any two company cultures. The previous article that is usually addressed in cases like this review urges companies to be able to form partnerships by way of mergers as in contrast to integrating their particular cultures. In line with the creators of this content, partnering produces long lasting results when that is compared to be able to merging (Kale, Singh, & Raman, 2009).

    Right now there are various essential concepts that affect the Zappos-Amazon merger. First, the root issue in this merger is actually the 2 companies efficiently impact each other to produce a bigger company benefit. Furthermore, the merger is expected in order to gauge if the particular two companies may align their desired goals and grow their own long-term goals because one unit. Zappos was founded within 1999 primarily while a company that will sold shoes on the internet.

    The particular company’s culture will be shaped by the particular company’s desire in order to deliver the greatest customer service in order to its clientele. As a result, the organization is known with regard to doing things in a different way than other companies, some sort of factor that is certainly step to Zappos’ corporate and business culture success. Last to the combination, there were problems whether or not Tony Hsieh, Zappos CEO would likely give through to the highly regarded traditions in favor involving Amazon’s technique of undertaking things. Yet , typically the compromise was going to include Zappos operate while an independent id, with its individual organizational culture. Typically the purchase of Zappos by simply Amazon was theme to various approaching changes in take care to the a couple of organizations’ communication approach, intercultural communication, interaction networks, and company climate.


    The communication pros with the newly produced Amazon-Zappos company have to base their interaction strategy on Zappos’ prevailing organizational traditions because it is usually section of the company’s tradition and brand. Consequently, section of the value that will Amazon is set to gain from Zappos is the asset that is Zappos’ organizational culture. Zappos has an unique organizational culture, which is mostly aimed at delivering good customer service.

    It is important to note that some of Amazon’s earlier acquisitions have failed due to abrupt changes in organizational culture. For example , Amazon acquired “Endless. com” a previously profitable company, which failed because of oversights during the integration of the two companies. Zaremba points out that culture is an important aspect of any organization because it lays the groundwork for other organizational contexts (2014, p. 215). In reference to its past acquisition failures, Amazon was looking to acquire a company that would easily fit into its intercultural communication sphere. On its part, Zappos had thriving intercultural communication plans that have been built about the must know customers, processes, in addition to businesses.

    An article about mergers and purchases reiterates the need to have for multinationals these kinds of as Amazon in order to partner with the particular companies they obtain instead of developing them (Kale, Singh, & Raman, 2009). This article recommends companies to stay away from the practice regarding assimilating the firms that will they acquire, and in turn allow them in order to remain independent. This specific approach also promotes companies like Amazon online to retain the particular top management regarding their acquisitions.

    This is usually helpful advice for the particular professionals in the newly formed Amazon-Zappos entity. If the communication professionals base their new strategy on Zappos’ former organizational culture, they have a chance to find out early on if their approach is working. The authors of this article refer to this approach as ‘partnering’ and they claim that the final results regarding this approach are actually proven during the particular Ulker Group’s buy of Godiva (Kale, Singh, & Raman, 2009).

    The main edge in using this specific approach is the fact that when accommodating the lifestyle of the attained firm is not necessarily working, the attaining entity can slowly integrate the intercultural communication aspects regarding the two firms. The communication specialists of the ensuing entity have in order to consider the benefits of this simple method. Furthermore, a method that may be based about Zappos’ former company culture will be the just way of supply the proven great things about this company’s intercultural communication abilities.

    Another benefit of developing a communication strategy that is based on Zappos’ former organizational culture is that employees are easily integrated into the new organizational culture even in the context of a new organizational climate. Zaremba’s guide in reference to multinational expansion recognizes the cultural complexities that accompany activities such as mergers and acquisitions (2014, p. 221).

    Furthermore, most of the outlined approaches to multinational expansion are primarily based on a company’s ability to utilize effective intercultural communication practices. The goal of any company when seeking to expand is to continue to invest in long-term ventures. In the case of Zappos, Amazon is seeking to enjoy the long-term benefits of combining the two companies. By adopting Zappos’ former company culture, the company’s internal corporate lifestyle does not alter but only outside factors shift. Consequently , Zappos is in a position to carry on and emphasis on its progress agenda. On typically the other hand, Zappos’ success helps Amazon online to achieve the two its internal in addition to external goals.

    The key essence of Zappos’ organizational culture contains independence and typically the desire to deliver an all rounded satisfaction for customers, vendors, and employees. This is a broad approach to intercultural communication and it is an asset that is worth preserving in the new acquisition-setup. In the article on building high performance cultures, the authors explore the value of Zappos overall culture (Warrick, Milliman, & Ferguson, 2016).

    The article also points that organizational culture cannot be built without the type with the management. Subsequently, the involvement involving communication professionals throughout the Zappos-Amazon obtain is very significant.

    One other reason why typically the communication professionals have to favor Zappos’ ex – organizational culture is definitely that the causing communication networks are usually advantageous to employees associated with the two organizations. Assimilation, socialization, plus identification are essential factors when it comes to conversation culture (Zaremba, 2014). Furthermore, it is very important notice that organizational socialization occurs in phases. Within the light associated with these facts, the particular communication professionals are usually expected to deal with the transition inside organizational culture simply by favoring Zappos’ growing culture. This approach ensures that will the stages associated with organizational socialization are usually taken into accounts throughout formulating the new culture. Within an article that will appeared in the particular “Harvard Business Review”, the writer tracks the particular results of business socialization between Zappos and Amazon (Taylor, 2014).

    According to the particular author of this particular article, Amazon will be imitating Zappos’ setting of socialization by providing employees money to give up working for typically the company. This is an excellent symptoms of transitions throughout organization culture. Imitating Zappos gives Amazon online marketplace a chance to be able to measure the success involving various varieties of company socialization. Evidence by resulting modes involving socialization as a result of joining organiz path by adopting Zappos’ former organizational culture.


    The Amazon and Zappos case study provides an example of what transpires when two different organizational cultures come into contact. The recommendation is for the communication professionals to favor Zappos’ former organizational culture in the new set up because this approach is the most effective one. The goal of any acquisition or merger is to combine strengths in order to create more solid entities. In the case of Zappos and Amazon, the latter should recognize the former’s organizational culture as part of the acquired assets. Retaining employees is yet another reason why the communication professionals should favor Zappos’ former organizational culture. All available evidence indicates that this is the most viable approach in the Zappos-Amazon scenario.


    Kale, P., Singh, H., & Raman, A. (2009). Don’t integrate your acquisitions, partner with them . Harvard Business Review . Web.

    Taylor, B. (2014). Why Amazon is copying Zappos and paying employees to quit . Harvard Business Review . Web.

    Tjan, A. (2010). Four lessons on culture and customer service from Zappos CEO, Tony Hsieh . Harvard Business Review . Web.

    Warrick, D. D., Milliman, J. F., & Ferguson, J. M. (2016). Building high performance cultures. Organizational Dynamics , 45 (1), 64-70.

    Zaremba, A. J. (2014). Crisis communication: Theory and practice (3rd ed. ). New York, NY: Routl

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